Born during the pandemic, inspired by comfort and support, here to stay. After 20 years working within the fabrics industry our CEO decided to put this extensive knowledge to good use. was created after much research and fabric testing, resulting in an underwear fabric that offers Comfort, Durability & Excellence! Looking at a unique improvement on the mass market underwear brands; resulted in the evolution of an exciting modern day alternative premium brand, offering Performance, Precision and Endurance(a comfy and alternative PPE!) and carefully manufacturing underwear that fits everyone perfectly! In the development of all the products we are continually improving sustainability wherever possible. Our focus is ‘to start at the BOTTOM and reach for perfection’! FITBOT prides itself in being environmentally conscious.